Media content delivery with customization

ABSTRACT

Aspects of the subject disclosure may include, for example, a device in which a processing system facilitates performance of operations including obtaining content for presentation to audience members, generating versions of the content, storing the versions in a library, and configuring a presentation of the content at a presentation device. The system detects characteristics of the audience members; if an appropriate version for an audience member is not available in the library, the system generates a customized version. A set of versions is presented simultaneously to the audience members, each of whom accordingly experiences a presentation version. The system receives data regarding real-time reactions of each audience member to the presentation version. An alternate presentation version, which can include a real-time adjustment of the content, is provided based on the reaction data of an audience member and presented to the audience member. Other embodiments are disclosed.

FIELD OF THE DISCLOSURE

The subject disclosure relates to distribution of media content, andmore particularly to a system for providing content for users that iscustomized for those users.

BACKGROUND

Media content is typically distributed to all consumers (for example,viewers of a video program) in a single version; this version may or maynot be appropriate for all viewers in a particular audience. Theaudience (its participants, characteristics and needs) may also changeduring the presentation of the content.

BRIEF DESCRIPTION OF THE DRAWINGS

Reference will now be made to the accompanying drawings, which are notnecessarily drawn to scale, and wherein:

FIG. 1 is a block diagram illustrating an example, non-limitingembodiment of a communications network in accordance with variousaspects described herein.

FIG. 2A is a block diagram illustrating an example, non-limitingembodiment of a system functioning within the communication network ofFIG. 1 and generating a library of tagged versions of content, inaccordance with various aspects described herein.

FIG. 2B is a block diagram illustrating an example, non-limitingembodiment of a system functioning within the communication network ofFIG. 1 and presenting versions of content to an audience whose membershave different characteristics and requirements, in accordance withvarious aspects described herein.

FIG. 2C is a block diagram illustrating an example, non-limitingembodiment of a system functioning within the communication network ofFIG. 1 and modifying one or more versions in response to audiencefeedback, in accordance with various aspects described herein.

FIG. 2D-2E are connected flowcharts depicting an illustrative embodimentof a method in accordance with various aspects described herein.

FIG. 3 is a block diagram illustrating an example, non-limitingembodiment of a virtualized communication network in accordance withvarious aspects described herein.

FIG. 4 is a block diagram of an example, non-limiting embodiment of acomputing environment in accordance with various aspects describedherein.

FIG. 5 is a block diagram of an example, non-limiting embodiment of amobile network platform in accordance with various aspects describedherein.

FIG. 6 is a block diagram of an example, non-limiting embodiment of acommunication device in accordance with various aspects describedherein.

DETAILED DESCRIPTION

The subject disclosure describes, among other things, illustrativeembodiments for a system and method for providing content to users thatis customized and adjusted in real time, so that dynamically customizedcontent versions are delivered to different users, even if those usersare in proximity to each other and consuming the content at the sametime. Other embodiments are described in the subject disclosure.

One or more aspects of the subject disclosure include a method in whicha processing system obtains content for presentation to a plurality ofaudience members, generates a plurality of versions of the content,stores the plurality of versions in a library, and configures apresentation of the content at a presentation device; the configuring isperformed in accordance with capabilities of the presentation device.The method also includes detecting characteristics of the audiencemembers for the presentation and, in response to a determination that anappropriate version is not available in the library for presentation toan audience member according to the detecting of the characteristics,generating a customized version of the content for presentation to thataudience member. The method further includes simultaneously presenting aset of versions of the content to the audience members, the set ofversions including the customized version and at least one of the storedplurality of versions; each of the audience members accordinglyexperiences a presentation version. The method also includes receivingreaction data regarding real-time reactions of each of the audiencemembers regarding the presentation version, the reaction data comprisessignals from equipment of the audience members, images of the audiencemembers captured by the presentation device, or a combination thereof.The method further includes providing an alternate presentation versionbased on the reaction data of an audience member, and presenting thealternate presentation version to the audience member.

One or more aspects of the subject disclosure include a devicecomprising a processing system including a processor, and a memory thatstores executable instructions; the instructions, when executed by theprocessing system, facilitate performance of operations. The operationsinclude obtaining content for presentation to a plurality of audiencemembers, generating a plurality of versions of the content, storing theplurality of versions in a library, and configuring a presentation ofthe content at a presentation device. The operations also includedetecting characteristics of the audience members for the presentationand, responsive to a determination that an appropriate version is notavailable in the library for presentation to an audience memberaccording to the detecting of the characteristics, generating acustomized version of the content for presentation to that audiencemember. The operations also include simultaneously presenting a set ofversions of the content to the audience members, the set of versionsincluding the customized version and at least one of the storedplurality of versions; each of the audience members accordinglyexperiences a presentation version. The operations also includereceiving reaction data regarding real-time reactions of each of theaudience members regarding the presentation version, the reaction datacomprises signals from equipment of the audience members, images of theaudience members captured by the presentation device, sounds from theaudience members captured by the presentation device, or a combinationthereof. The operations further include providing an alternatepresentation version based on the reaction data of an audience member,and presenting the alternate presentation version to the audiencemember.

One or more aspects of the subject disclosure include a machine-readablestorage medium comprising executable instructions that, when executed bya processing system including a processor, facilitate performance ofoperations. The operations include obtaining content for presentation toa plurality of audience members, generating a plurality of versions ofthe content, storing the plurality of versions in a library, andconfiguring a presentation of the content at a presentation device. Theoperations also include detecting characteristics of the audiencemembers for the presentation and, responsive to a determination that anappropriate version is not available in the library for presentation toan audience member according to the detecting of the characteristics,generating a customized version of the content for presentation to thataudience member. The operations also include simultaneously presenting aset of versions of the content to the audience members, the set ofversions including the customized version and at least one of the storedplurality of versions; each of the audience members accordinglyexperiences a presentation version. The operations also includereceiving reaction data regarding real-time reactions of each of theaudience members regarding the presentation version, the reaction datacomprises signals from equipment of the audience members, images of theaudience members captured by the presentation device, or a combinationthereof. The operations further include providing an alternatepresentation version based on the reaction data of an audience member,and presenting the alternate presentation version to the audiencemember.

Referring now to FIG. 1, a block diagram is shown illustrating anexample, non-limiting embodiment of a communications network 100 inaccordance with various aspects described herein. Network 100 caninclude processing systems for obtaining content, generating and storingversions of content, configuring and delivering presentations ofcontent, and providing alternate presentation versions based on audiencereactions, as detailed below. In particular, a communications network125 provides broadband access 110 to a plurality of data terminals 114via access terminal 112, wireless access 120 to a plurality of mobiledevices 124 and vehicle 126 via base station or access point 122, voiceaccess 130 to a plurality of telephony devices 134, via switching device132 and/or media access 140 to a plurality of audio/video displaydevices 144 via media terminal 142. In addition, communication network125 is coupled to one or more content sources 175 of audio, video,graphics, text and/or other media. While broadband access 110, wirelessaccess 120, voice access 130 and media access 140 are shown separately,one or more of these forms of access can be combined to provide multipleaccess services to a single client device (e.g., mobile devices 124 canreceive media content via media terminal 142, data terminal 114 can beprovided voice access via switching device 132, and so on).

The communications network 125 includes a plurality of network elements(NE) 150, 152, 154, 156, etc. for facilitating the broadband access 110,wireless access 120, voice access 130, media access 140 and/or thedistribution of content from content sources 175. The communicationsnetwork 125 can include a circuit switched or packet switched network, avoice over Internet protocol (VoIP) network, Internet protocol (IP)network, a cable network, a passive or active optical network, a 4G, 5G,or higher generation wireless access network, WIMAX network,UltraWideband network, personal area network or other wireless accessnetwork, a broadcast satellite network and/or other communicationsnetwork.

In various embodiments, the access terminal 112 can include a digitalsubscriber line access multiplexer (DSLAM), cable modem terminationsystem (CMTS), optical line terminal (OLT) and/or other access terminal.The data terminals 114 can include personal computers, laptop computers,netbook computers, tablets or other computing devices along with digitalsubscriber line (DSL) modems, data over coax service interfacespecification (DOCSIS) modems or other cable modems, a wireless modemsuch as a 4G, 5G, or higher generation modem, an optical modem and/orother access devices.

In various embodiments, the base station or access point 122 can includea 4G, 5G, or higher generation base station, an access point thatoperates via an 802.11 standard such as 802.11n, 802.11ac or otherwireless access terminal. The mobile devices 124 can include mobilephones, e-readers, tablets, phablets, wireless modems, and/or othermobile computing devices.

In various embodiments, the switching device 132 can include a privatebranch exchange or central office switch, a media services gateway, VoIPgateway or other gateway device and/or other switching device. Thetelephony devices 134 can include traditional telephones (with orwithout a terminal adapter), VoIP telephones and/or other telephonydevices.

In various embodiments, the media terminal 142 can include a cablehead-end or other TV head-end, a satellite receiver, gateway or othermedia terminal 142. The display devices 144 can include televisions withor without a set top box, personal computers and/or other displaydevices.

In various embodiments, the content sources 175 include broadcasttelevision and radio sources, video on demand platforms and streamingvideo and audio services platforms, one or more content data networks,data servers, web servers and other content servers, and/or othersources of media.

In various embodiments, the communications network 125 can includewired, optical and/or wireless links and the network elements 150, 152,154, 156, etc. can include service switching points, signal transferpoints, service control points, network gateways, media distributionhubs, servers, firewalls, routers, edge devices, switches and othernetwork nodes for routing and controlling communications traffic overwired, optical and wireless links as part of the Internet and otherpublic networks as well as one or more private networks, for managingsubscriber access, for billing and network management and for supportingother network functions.

FIG. 2A is a block diagram illustrating an example, non-limitingembodiment 201 of a system functioning within the communication networkof FIG. 1 and generating a library of tagged versions of content, inaccordance with various aspects described herein. As shown in FIG. 2A,content items 211 can have various sources, including a content provider280 and one or more users 290 of the system. In this embodiment,user-generated content can include, but is not limited to, video, audio,games, text, photos, Cinema4D files, haptic/sensory data files, etc.

In further embodiments, user-generated content can be created passivelyby devices (cameras, microphones, and/or other types of sensors) worn orcarried by the user, without requiring the user's attention. Content(images, sounds, etc.) automatically captured from the user devices canthen be processed (edited, compressed, etc.) with algorithms applied bythe system. Provided that appropriate permissions are obtained, thesystem can make personalized content (“moments of our lives”) availablefor use in publicly distributed shows or in advertisements.

In an embodiment, the system populates a library 215 with tagged contentitems. A given content item 212 may have multiple versions 212 a, 212 b,212 c. For example, an R-rated movie 212 a can be edited for language orviolent content to generate a PG-rated version 212 b and also be editedto generate a version 212 c with different music in the soundtrack. Asshown in FIG. 2B, the versions have tags 213 that enable the system toidentify and deliver different versions. A version may also be dividedinto segments that have distinct tags (for example, version 212 c isshown with four tagged segments 214).

A content segment personalized to a viewer (user-generated or from someother source) can be included in a version to increase that viewer'sinterest. In an embodiment, the viewer's name and preferences can beinserted into the story line of a video program; for example, “Matt'sfavorite BBQ venue” as the scene of a crime in a murder mystery.

In this embodiment, the tag for a version or a segment identifies asuitable audience (for example, “appropriate for children” or “notappropriate for children”), in addition to identifying the content.

FIG. 2B is a block diagram illustrating an example, non-limitingembodiment 202 of a system functioning within the communication networkof FIG. 1 and displaying content to an audience, in accordance withvarious aspects described herein. In this embodiment, server 220 iscoupled to a content source via the communication network and performsfunctions of the system. As shown schematically in FIG. 2B, server 220can configure multiple versions of an item of content for display atpresentation device 230. The library 215 of tagged versions is stored ata storage location accessible to the server (for example, storage device221 at the server location). The versions are configured according tothe capabilities of the presentation device (for example, whether thedevice is a 3D television or can present a polarized-light display).Alternatively, or in addition, the versions can be configured accordingto preferences of the audience members (for example, the languagespoken).

The display device includes a camera 231 and a microphone 232 to obtainimages and sounds of the audience members 222-226. In this embodiment,the system detects the audience members and can identify audiencemembers by using a facial recognition procedure that compares imagesobtained by camera 231 with a database of user images stored at storagedevice 221. The system can then obtain profiles of various audiencemembers including members' content preferences.

In other embodiments, the system can detect audience members using avariety of techniques including recognizing a person's voice or handgesture, or analyzing an image of the person's retina. The system alsodetects devices used by the audience members, for example a cellphone at223, eyeglasses at 224 for viewing polarized displays, biometric sensorsat 225 for transmitting audience feedback data, and headphones at 226for receiving an alternate soundtrack.

The system facilitates display of content to a group of audience membersat the display device; in this embodiment, audience members experiencedifferent versions simultaneously. For example, audience member 222 canview and hear an unmodified content version 228 a, while at the sametime audience member 224 receives a first modified version 228 b(different video from version 228 a but the same audio) usingpolarization eyeglasses, and audience member 226 receives a secondmodified version 228 c (same video as version 228 a but different audio)using headphones.

In a further embodiment, any of the versions can have a content segment(personalized and/or user-generated) inserted. For example, the systemcan detect and identify audience member 222 and associate that memberwith a snapshot or video clip of his/her home, tagged with the member'sname and stored in the library; in the opening scene of a video programthat shows the exterior of the main character's home, the tagged segmentis substituted for the corresponding portion of version 228 a. Thispersonalized change in the version may be presented only to audiencemember 222; meanwhile, audience member 226 views the unmodified videoscene. In another embodiment, audience member 223 can view version 228 aat the display device, while simultaneously receiving version 228 b onhis/her cellphone.

In another embodiment, the system uses the preferences in a storedprofile of an audience member to determine a favorite brand of product,and inserts a segment with an image of that product in the version beingviewed by that audience member. The system can also use the preferencesto personalize an advertisement whose message is reinforced by theproduct placement in the version being viewed.

In a further embodiment, a video game is presented in different versionsto different players simultaneously. For example, the players can allview the same opening scene of the game presentation, but thepresentations diverge thereafter in accordance with the skill level ofthe respective players. In this embodiment, the unmodified game ispresented to an expert player 222, while a less challenging version ispresented to a less-skilled player 224 viewing the game withpolarization eyeglasses. The less-skilled player can thus engage withthe game alongside the expert player with enjoyment similar to that ofthe expert player. In a further embodiment, player 224 can request amore challenging version of the game by making an input at his/her gameplayer device, or by making a command such as “Go to next level” whichis detected by microphone 232.

The presentation of different versions of content is not limited toaudio and video versions. For example, the presentation can include adelivery of haptic content. In this embodiment, an audience member wearsa haptic device that can receive control signals from the display deviceor from the server according to a haptic content file, to provide atactile experience which may be customized for that audience member.

FIG. 2C is a block diagram illustrating an example, non-limitingembodiment 203 of a system functioning within the communication networkof FIG. 1, and modifying content presentations responsive to audiencefeedback, in accordance with various aspects described herein. In thisembodiment, content is simultaneously consumed and produced by theaudience members, in accordance with feedback data provided by theaudience.

As shown in FIG. 2C, the various audience members have devices forproviding feedback to the system regarding the content being consumed.For example, audience member 225 wears or carries biometric sensors thattransmit real-time data regarding the audience members blood pressure,pulse rate, respiration rate, etc. The system analyzes the biometricdata to determine the audience member's reaction to the content beingconsumed. The system also captures real-time images of the audiencemember(s), for example using camera 231 to detect body movement, handgestures, facial expressions, etc. which also indicate a real-timereaction (e.g. anger, fear, boredom) to the content. In a furtherembodiment, the system can detect sound from the audience usingmicrophone 232 and monitor for spoken commands, such as “Replay thatscene”, “Turn the volume up”, “Show a different version”, etc.

In this embodiment, the system processes the audience feedback data andmodifies the presentation to improve the audience's enjoyment of theexperience. The system can substitute a different version of thecontent, for presentation to one or more audience members. The systemcan also include personalized segments in the presentation, to engagethe audience members' attention.

The audience feedback data can be processed for each audience memberseparately, with only the version viewed by that audience member beingsubstituted or modified. Alternatively, the feedback data for severalaudience members, or the entire audience, can be aggregated andprocessed to generate an audience rating for the content. In anotherembodiment, the content is an advertisement, and the audience feedbackis used to estimate the effectiveness of the advertisement.

In additional embodiments, the system can make real-time adjustments tothe content presentation based on the physical and social environmentsof the presentation. For example, if the system determines (e.g. byusing microphone 232) that the presentation is in a physical space witha high noise level, it can increase the audio volume of the presentationwithout gathering any data from the audience members. In addition, theaudience forms a social group whose characteristics change according towho is present in the group at a given time. For example, if theaudience consists of a group of five men at the beginning of thepresentation, they may all choose to view the same version of a program;however, if a woman joins the group (and is recognized by the system),the system may automatically begin to present an additional anddifferent version, without needing input from the female viewer.

FIGS. 2D-2E are connected flowcharts 204-205 depicting an illustrativeembodiment of a method in accordance with various aspects describedherein. The method relates to a system providing versions of contentthat are appropriate to the respective members of the presentationaudience, and for making real-time adjustments to the presented content.

In step 241, the system acquires content, generally from both contentproviders and users (e.g. individuals contributing pictures or videos byusing their smart phones) communicating on a network. The system buildsa library with the content items tagged; in an embodiment, a tag givesthe name of the contributor, a description of the subject, a duration,and a recommended audience. For example, the recommended audience can be“age up to 16,” “suitable for vision-impaired”, “suitable forhearing-impaired”, and so forth. In an embodiment, user-generatedcontent is contributed whose subject is a member of the recommendedaudience, and the tag includes the name of the subject. The systemacquires or generates alternate versions of the content (differentlanguages, profanity/violence deleted, user-generated segments inserted,etc.) which are also tagged and stored (step 242). Alternatively, or inaddition, the system can generate customized advertisements fortargeting to audience members (step 243).

The system then configures a presentation in accordance with thecapabilities of the presentation device (step 244), and detects andidentifies the members of the audience (step 245). In an embodiment, thecontent is configured for presentation at least partly in accordancewith the characteristics, preferences and requirements of the audience.

If version(s) are available that are appropriate for all of the audiencemembers (step 246), the system selects those items and retrieves themfrom the library (step 247). Otherwise, appropriate content is generated(step 248); this content can include system-generated content,user-generated content, or a combination thereof (e.g. system-generatedcontent that is then customized by a user). Criteria for generatingappropriate content may include the age of the audience member, physicallimitations, preferences, particular likes/dislikes regarding thecontent, etc.

The versions of content are then presented to the audience (step 251),and the system gathers reaction data (step 252). In an embodiment, thereaction data is analyzed to determine the effectiveness of anadvertisement. If the reaction data indicate that a change in version isnot required (step 253), the presentation continues. Otherwise,alternate content is provided (for example, a segment to be inserted)and substituted in the presentation (step 254). The alternate contentcan include another version or segment stored in the library, and/oradjusted content resulting from a real-time adjustment.

While for purposes of simplicity of explanation, the respectiveprocesses are shown and described as a series of blocks in FIGS. 2D-2E,it is to be understood and appreciated that the claimed subject matteris not limited by the order of the blocks, as some blocks may occur indifferent orders and/or concurrently with other blocks from what isdepicted and described herein. Moreover, not all illustrated blocks maybe required to implement the methods described herein.

Referring now to FIG. 3, a block diagram is shown illustrating anexample, non-limiting embodiment of a virtualized communication network300 in accordance with various aspects described herein. Network 300includes virtual elements that can perform the above-describedoperations of obtaining content, generating and storing versions ofcontent, configuring presentation of content versions, and providingalternate presentation versions based on audience reactions. Inparticular, virtualized communication network 300 can be used toimplement some or all of the subsystems and functions of communicationnetwork 100, the subsystems and functions of systems 201-203, andmethods 204-205 presented in FIGS. 1, 2A, 2B, 2C, 2D and 2E.

In particular, a cloud networking architecture is shown that leveragescloud technologies and supports rapid innovation and scalability via atransport layer 350, a virtualized network function cloud 325 and/or oneor more cloud computing environments 375. In various embodiments, thiscloud networking architecture is an open architecture that leveragesapplication programming interfaces (APIs); reduces complexity fromservices and operations; supports more nimble business models; andrapidly and seamlessly scales to meet evolving customer requirementsincluding traffic growth, diversity of traffic types, and diversity ofperformance and reliability expectations.

In contrast to traditional network elements—which are typicallyintegrated to perform a single function, the virtualized communicationnetwork employs virtual network elements 330, 332, 334, etc. thatperform some or all of the functions of network elements 150, 152, 154,156, etc. For example, the network architecture can provide a substrateof networking capability, often called Network Function VirtualizationInfrastructure (NFVI) or simply infrastructure that is capable of beingdirected with software and Software Defined Networking (SDN) protocolsto perform a broad variety of network functions and services. Thisinfrastructure can include several types of substrates. The most typicaltype of substrate being servers that support Network FunctionVirtualization (NFV), followed by packet forwarding capabilities basedon generic computing resources, with specialized network technologiesbrought to bear when general purpose processors or general purposeintegrated circuit devices offered by merchants (referred to herein asmerchant silicon) are not appropriate. In this case, communicationservices can be implemented as cloud-centric workloads.

As an example, a traditional network element 150 (shown in FIG. 1), suchas an edge router can be implemented via a virtual network element 330composed of NFV software modules, merchant silicon, and associatedcontrollers. The software can be written so that increasing workloadconsumes incremental resources from a common resource pool, and moreoverso that it's elastic: so the resources are only consumed when needed. Ina similar fashion, other network elements such as other routers,switches, edge caches, and middle-boxes are instantiated from the commonresource pool. Such sharing of infrastructure across a broad set of usesmakes planning and growing infrastructure easier to manage.

In an embodiment, the transport layer 350 includes fiber, cable, wiredand/or wireless transport elements, network elements and interfaces toprovide broadband access 110, wireless access 120, voice access 130,media access 140 and/or access to content sources 175 for distributionof content to any or all of the access technologies. In particular, insome cases a network element needs to be positioned at a specific place,and this allows for less sharing of common infrastructure. Other times,the network elements have specific physical layer adapters that cannotbe abstracted or virtualized, and might require special DSP code andanalog front-ends (AFEs) that do not lend themselves to implementationas virtual network elements 330, 332 or 334. These network elements canbe included in transport layer 350.

The virtualized network function cloud 325 interfaces with the transportlayer 350 to provide the virtual network elements 330, 332, 334, etc. toprovide specific NFVs. In particular, the virtualized network functioncloud 325 leverages cloud operations, applications, and architectures tosupport networking workloads. The virtualized network elements 330, 332and 334 can employ network function software that provides either aone-for-one mapping of traditional network element function oralternately some combination of network functions designed for cloudcomputing. For example, virtualized network elements 330, 332 and 334can include route reflectors, domain name system (DNS) servers, anddynamic host configuration protocol (DHCP) servers, system architectureevolution (SAE) and/or mobility management entity (MME) gateways,broadband network gateways, IP edge routers for IP-VPN, Ethernet andother services, load balancers, distributers and other network elements.Because these elements don't typically need to forward large amounts oftraffic, their workload can be distributed across a number ofservers—each of which adds a portion of the capability, and overallwhich creates an elastic function with higher availability than itsformer monolithic version. These virtual network elements 330, 332, 334,etc. can be instantiated and managed using an orchestration approachsimilar to those used in cloud compute services.

The cloud computing environments 375 can interface with the virtualizednetwork function cloud 325 via APIs that expose functional capabilitiesof the VNE 330, 332, 334, etc. to provide the flexible and expandedcapabilities to the virtualized network function cloud 325. Inparticular, network workloads may have applications distributed acrossthe virtualized network function cloud 325 and cloud computingenvironment 375 and in the commercial cloud, or might simply orchestrateworkloads supported entirely in NFV infrastructure from these thirdparty locations.

Turning now to FIG. 4, there is illustrated a block diagram of acomputing environment in accordance with various aspects describedherein. In order to provide additional context for various embodimentsof the embodiments described herein, FIG. 4 and the following discussionare intended to provide a brief, general description of a suitablecomputing environment 400 in which the various embodiments of thesubject disclosure can be implemented. In particular, computingenvironment 400 can be used in the implementation of network elements150, 152, 154, 156, access terminal 112, base station or access point122, switching device 132, media terminal 142, and/or virtual networkelements 330, 332, 334, etc. Each of these devices can be implementedvia computer-executable instructions that can run on one or morecomputers, and/or in combination with other program modules and/or as acombination of hardware and software.

Generally, program modules comprise routines, programs, components, datastructures, etc., that perform particular tasks or implement particularabstract data types. Moreover, those skilled in the art will appreciatethat the inventive methods can be practiced with other computer systemconfigurations, comprising single-processor or multiprocessor computersystems, minicomputers, mainframe computers, as well as personalcomputers, hand-held computing devices, microprocessor-based orprogrammable consumer electronics, and the like, each of which can beoperatively coupled to one or more associated devices.

As used herein, a processing circuit includes one or more processors aswell as other application specific circuits such as an applicationspecific integrated circuit, digital logic circuit, state machine,programmable gate array or other circuit that processes input signals ordata and that produces output signals or data in response thereto. Itshould be noted that while any functions and features described hereinin association with the operation of a processor could likewise beperformed by a processing circuit.

The illustrated embodiments of the embodiments herein can be alsopracticed in distributed computing environments where certain tasks areperformed by remote processing devices that are linked through acommunications network. In a distributed computing environment, programmodules can be located in both local and remote memory storage devices.

Computing devices typically comprise a variety of media, which cancomprise computer-readable storage media and/or communications media,which two terms are used herein differently from one another as follows.Computer-readable storage media can be any available storage media thatcan be accessed by the computer and comprises both volatile andnonvolatile media, removable and non-removable media. By way of example,and not limitation, computer-readable storage media can be implementedin connection with any method or technology for storage of informationsuch as computer-readable instructions, program modules, structured dataor unstructured data.

Computer-readable storage media can comprise, but are not limited to,random access memory (RAM), read only memory (ROM), electricallyerasable programmable read only memory (EEPROM), flash memory or othermemory technology, compact disk read only memory (CD-ROM), digitalversatile disk (DVD) or other optical disk storage, magnetic cassettes,magnetic tape, magnetic disk storage or other magnetic storage devicesor other tangible and/or non-transitory media which can be used to storedesired information. In this regard, the terms “tangible” or“non-transitory” herein as applied to storage, memory orcomputer-readable media, are to be understood to exclude onlypropagating transitory signals per se as modifiers and do not relinquishrights to all standard storage, memory or computer-readable media thatare not only propagating transitory signals per se.

Computer-readable storage media can be accessed by one or more local orremote computing devices, e.g., via access requests, queries or otherdata retrieval protocols, for a variety of operations with respect tothe information stored by the medium.

Communications media typically embody computer-readable instructions,data structures, program modules or other structured or unstructureddata in a data signal such as a modulated data signal, e.g., a carrierwave or other transport mechanism, and comprises any informationdelivery or transport media. The term “modulated data signal” or signalsrefers to a signal that has one or more of its characteristics set orchanged in such a manner as to encode information in one or moresignals. By way of example, and not limitation, communication mediacomprise wired media, such as a wired network or direct-wiredconnection, and wireless media such as acoustic, RF, infrared and otherwireless media.

With reference again to FIG. 4, the example environment can comprise acomputer 402, the computer 402 comprising a processing unit 404, asystem memory 406 and a system bus 408. The system bus 408 couplessystem components including, but not limited to, the system memory 406to the processing unit 404. The processing unit 404 can be any ofvarious commercially available processors. Dual microprocessors andother multiprocessor architectures can also be employed as theprocessing unit 404.

The system bus 408 can be any of several types of bus structure that canfurther interconnect to a memory bus (with or without a memorycontroller), a peripheral bus, and a local bus using any of a variety ofcommercially available bus architectures. The system memory 406comprises ROM 410 and RAM 412. A basic input/output system (BIOS) can bestored in a non-volatile memory such as ROM, erasable programmable readonly memory (EPROM), EEPROM, which BIOS contains the basic routines thathelp to transfer information between elements within the computer 402,such as during startup. The RAM 412 can also comprise a high-speed RAMsuch as static RAM for caching data.

The computer 402 further comprises an internal hard disk drive (HDD) 414(e.g., EIDE, SATA), which internal hard disk drive 414 can also beconfigured for external use in a suitable chassis (not shown), amagnetic floppy disk drive (FDD) 416, (e.g., to read from or write to aremovable diskette 418) and an optical disk drive 420, (e.g., reading aCD-ROM disk 422 or, to read from or write to other high capacity opticalmedia such as the DVD). The hard disk drive 414, magnetic disk drive 416and optical disk drive 420 can be connected to the system bus 408 by ahard disk drive interface 424, a magnetic disk drive interface 426 andan optical drive interface 428, respectively. The interface 424 forexternal drive implementations comprises at least one or both ofUniversal Serial Bus (USB) and Institute of Electrical and ElectronicsEngineers (IEEE) 1394 interface technologies. Other external driveconnection technologies are within contemplation of the embodimentsdescribed herein.

The drives and their associated computer-readable storage media providenonvolatile storage of data, data structures, computer-executableinstructions, and so forth. For the computer 402, the drives and storagemedia accommodate the storage of any data in a suitable digital format.Although the description of computer-readable storage media above refersto a hard disk drive (HDD), a removable magnetic diskette, and aremovable optical media such as a CD or DVD, it should be appreciated bythose skilled in the art that other types of storage media which arereadable by a computer, such as zip drives, magnetic cassettes, flashmemory cards, cartridges, and the like, can also be used in the exampleoperating environment, and further, that any such storage media cancontain computer-executable instructions for performing the methodsdescribed herein.

A number of program modules can be stored in the drives and RAM 412,comprising an operating system 430, one or more application programs432, other program modules 434 and program data 436. All or portions ofthe operating system, applications, modules, and/or data can also becached in the RAM 412. The systems and methods described herein can beimplemented utilizing various commercially available operating systemsor combinations of operating systems.

A user can enter commands and information into the computer 402 throughone or more wired/wireless input devices, e.g., a keyboard 438 and apointing device, such as a mouse 440. Other input devices (not shown)can comprise a microphone, an infrared (IR) remote control, a joystick,a game pad, a stylus pen, touch screen or the like. These and otherinput devices are often connected to the processing unit 404 through aninput device interface 442 that can be coupled to the system bus 408,but can be connected by other interfaces, such as a parallel port, anIEEE 1394 serial port, a game port, a universal serial bus (USB) port,an IR interface, etc.

A monitor 444 or other type of display device can be also connected tothe system bus 408 via an interface, such as a video adapter 446. Itwill also be appreciated that in alternative embodiments, a monitor 444can also be any display device (e.g., another computer having a display,a smart phone, a tablet computer, etc.) for receiving displayinformation associated with computer 402 via any communication means,including via the Internet and cloud-based networks. In addition to themonitor 444, a computer typically comprises other peripheral outputdevices (not shown), such as speakers, printers, etc.

The computer 402 can operate in a networked environment using logicalconnections via wired and/or wireless communications to one or moreremote computers, such as a remote computer(s) 448. The remotecomputer(s) 448 can be a workstation, a server computer, a router, apersonal computer, portable computer, microprocessor-based entertainmentappliance, a peer device or other common network node, and typicallycomprises many or all of the elements described relative to the computer402, although, for purposes of brevity, only a memory/storage device 450is illustrated. The logical connections depicted comprise wired/wirelessconnectivity to a local area network (LAN) 452 and/or larger networks,e.g., a wide area network (WAN) 454. Such LAN and WAN networkingenvironments are commonplace in offices and companies, and facilitateenterprise-wide computer networks, such as intranets, all of which canconnect to a global communications network, e.g., the Internet.

When used in a LAN networking environment, the computer 402 can beconnected to the local network 452 through a wired and/or wirelesscommunication network interface or adapter 456. The adapter 456 canfacilitate wired or wireless communication to the LAN 452, which canalso comprise a wireless AP disposed thereon for communicating with thewireless adapter 456.

When used in a WAN networking environment, the computer 402 can comprisea modem 458 or can be connected to a communications server on the WAN454 or has other means for establishing communications over the WAN 454,such as by way of the Internet. The modem 458, which can be internal orexternal and a wired or wireless device, can be connected to the systembus 408 via the input device interface 442. In a networked environment,program modules depicted relative to the computer 402 or portionsthereof, can be stored in the remote memory/storage device 450. It willbe appreciated that the network connections shown are example and othermeans of establishing a communications link between the computers can beused.

The computer 402 can be operable to communicate with any wirelessdevices or entities operatively disposed in wireless communication,e.g., a printer, scanner, desktop and/or portable computer, portabledata assistant, communications satellite, any piece of equipment orlocation associated with a wirelessly detectable tag (e.g., a kiosk,news stand, restroom), and telephone. This can comprise WirelessFidelity (Wi-Fi) and BLUETOOTH® wireless technologies. Thus, thecommunication can be a predefined structure as with a conventionalnetwork or simply an ad hoc communication between at least two devices.

Wi-Fi can allow connection to the Internet from a couch at home, a bedin a hotel room or a conference room at work, without wires. Wi-Fi is awireless technology similar to that used in a cell phone that enablessuch devices, e.g., computers, to send and receive data indoors and out;anywhere within the range of a base station. Wi-Fi networks use radiotechnologies called IEEE 802.11 (a, b, g, n, ac, ag etc.) to providesecure, reliable, fast wireless connectivity. A Wi-Fi network can beused to connect computers to each other, to the Internet, and to wirednetworks (which can use IEEE 802.3 or Ethernet). Wi-Fi networks operatein the unlicensed 2.4 and 5 GHz radio bands for example or with productsthat contain both bands (dual band), so the networks can providereal-world performance similar to the basic 10BaseT wired Ethernetnetworks used in many offices.

Turning now to FIG. 5, an embodiment 500 of a mobile network platform510 is shown that is an example of network elements 150, 152, 154, 156,and/or virtual network elements 330, 332, 334, etc. In one or moreembodiments, the mobile network platform 510 can generate and receivesignals transmitted and received by base stations or access points suchas base station or access point 122. Generally, wireless networkplatform 510 can comprise components, e.g., nodes, gateways, interfaces,servers, or disparate platforms, that facilitate both packet-switched(PS) (e.g., internet protocol (IP), frame relay, asynchronous transfermode (ATM)) and circuit-switched (CS) traffic (e.g., voice and data), aswell as control generation for networked wireless telecommunication. Asa non-limiting example, wireless network platform 510 can be included intelecommunications carrier networks, and can be considered carrier-sidecomponents as discussed elsewhere herein. Mobile network platform 510comprises CS gateway node(s) 512 which can interface CS traffic receivedfrom legacy networks like telephony network(s) 540 (e.g., publicswitched telephone network (PSTN), or public land mobile network (PLMN))or a signaling system #7 (SS7) network 570. Circuit switched gatewaynode(s) 512 can authorize and authenticate traffic (e.g., voice) arisingfrom such networks. Additionally, CS gateway node(s) 512 can accessmobility, or roaming, data generated through SS7 network 570; forinstance, mobility data stored in a visited location register (VLR),which can reside in memory 530. Moreover, CS gateway node(s) 512interfaces CS-based traffic and signaling and PS gateway node(s) 518. Asan example, in a 3GPP UMTS network, CS gateway node(s) 512 can berealized at least in part in gateway GPRS support node(s) (GGSN). Itshould be appreciated that functionality and specific operation of CSgateway node(s) 512, PS gateway node(s) 518, and serving node(s) 516, isprovided and dictated by radio technology(ies) utilized by mobilenetwork platform 510 for telecommunication.

In addition to receiving and processing CS-switched traffic andsignaling, PS gateway node(s) 518 can authorize and authenticatePS-based data sessions with served mobile devices. Data sessions cancomprise traffic, or content(s), exchanged with networks external to thewireless network platform 510, like wide area network(s) (WANs) 550,enterprise network(s) 570, and service network(s) 580, which can beembodied in local area network(s) (LANs), can also be interfaced withmobile network platform 510 through PS gateway node(s) 518. It is to benoted that WANs 550 and enterprise network(s) 560 can embody, at leastin part, a service network(s) like IP multimedia subsystem (IMS). Basedon radio technology layer(s) available in technology resource(s) 517,packet-switched gateway node(s) 518 can generate packet data protocolcontexts when a data session is established; other data structures thatfacilitate routing of packetized data also can be generated. To thatend, in an aspect, PS gateway node(s) 518 can comprise a tunnelinterface (e.g., tunnel termination gateway (TTG) in 3GPP UMTSnetwork(s) (not shown)) which can facilitate packetized communicationwith disparate wireless network(s), such as Wi-Fi networks.

In embodiment 500, wireless network platform 510 also comprises servingnode(s) 516 that, based upon available radio technology layer(s) withintechnology resource(s) 517, convey the various packetized flows of datastreams received through PS gateway node(s) 518. It is to be noted thatfor technology resource(s) that rely primarily on CS communication,server node(s) can deliver traffic without reliance on PS gatewaynode(s) 518; for example, server node(s) can embody at least in part amobile switching center. As an example, in a 3GPP UMTS network, servingnode(s) 516 can be embodied in serving GPRS support node(s) (SGSN).

For radio technologies that exploit packetized communication, server(s)514 in wireless network platform 510 can execute numerous applicationsthat can generate multiple disparate packetized data streams or flows,and manage (e.g., schedule, queue, format . . . ) such flows. Suchapplication(s) can comprise add-on features to standard services (forexample, provisioning, billing, customer support . . . ) provided bywireless network platform 510. Data streams (e.g., content(s) that arepart of a voice call or data session) can be conveyed to PS gatewaynode(s) 518 for authorization/authentication and initiation of a datasession, and to serving node(s) 516 for communication thereafter. Inaddition to application server, server(s) 514 can comprise utilityserver(s), a utility server can comprise a provisioning server, anoperations and maintenance server, a security server that can implementat least in part a certificate authority and firewalls as well as othersecurity mechanisms, and the like. In an aspect, security server(s)secure communication served through wireless network platform 510 toensure network's operation and data integrity in addition toauthorization and authentication procedures that CS gateway node(s) 512and PS gateway node(s) 518 can enact. Moreover, provisioning server(s)can provision services from external network(s) like networks operatedby a disparate service provider; for instance, WAN 550 or GlobalPositioning System (GPS) network(s) (not shown). Provisioning server(s)can also provision coverage through networks associated to wirelessnetwork platform 510 (e.g., deployed and operated by the same serviceprovider), such as the distributed antennas networks shown in FIG. 1(s)that enhance wireless service coverage by providing more networkcoverage.

It is to be noted that server(s) 514 can comprise one or more processorsconfigured to confer at least in part the functionality of macrowireless network platform 510. To that end, the one or more processorcan execute code instructions stored in memory 530, for example. It isshould be appreciated that server(s) 514 can comprise a content manager,which operates in substantially the same manner as describedhereinbefore.

In example embodiment 500, memory 530 can store information related tooperation of wireless network platform 510. Other operationalinformation can comprise provisioning information of mobile devicesserved through wireless platform network 510, subscriber databases;application intelligence, pricing schemes, e.g., promotional rates,flat-rate programs, couponing campaigns; technical specification(s)consistent with telecommunication protocols for operation of disparateradio, or wireless, technology layers; and so forth. Memory 530 can alsostore information from at least one of telephony network(s) 540, WAN550, enterprise network(s) 570, or SS7 network 560. In an aspect, memory530 can be, for example, accessed as part of a data store component oras a remotely connected memory store.

In order to provide a context for the various aspects of the disclosedsubject matter, FIG. 5, and the following discussion, are intended toprovide a brief, general description of a suitable environment in whichthe various aspects of the disclosed subject matter can be implemented.While the subject matter has been described above in the general contextof computer-executable instructions of a computer program that runs on acomputer and/or computers, those skilled in the art will recognize thatthe disclosed subject matter also can be implemented in combination withother program modules. Generally, program modules comprise routines,programs, components, data structures, etc. that perform particulartasks and/or implement particular abstract data types.

Turning now to FIG. 6, an illustrative embodiment of a communicationdevice 600 is shown. The communication device 600 can serve as anillustrative embodiment of devices such as data terminals 114, mobiledevices 124, vehicle 126, display devices 144 or other client devicesfor communication via either communications network 125.

The communication device 600 can comprise a wireline and/or wirelesstransceiver 602 (herein transceiver 602), a user interface (UI) 604, apower supply 614, a location receiver 616, a motion sensor 618, anorientation sensor 620, and a controller 606 for managing operationsthereof. The transceiver 602 can support short-range or long-rangewireless access technologies such as Bluetooth®, ZigBee®, WiFi, DECT, orcellular communication technologies, just to mention a few (Bluetooth®and ZigBee® are trademarks registered by the Bluetooth® Special InterestGroup and the ZigBee® Alliance, respectively). Cellular technologies caninclude, for example, CDMA-1×, UMTS/HSDPA, GSM/GPRS, TDMA/EDGE, EV/DO,WiMAX, SDR, LTE, as well as other next generation wireless communicationtechnologies as they arise. The transceiver 602 can also be adapted tosupport circuit-switched wireline access technologies (such as PSTN),packet-switched wireline access technologies (such as TCP/IP, VoIP,etc.), and combinations thereof.

The UI 604 can include a depressible or touch-sensitive keypad 608 witha navigation mechanism such as a roller ball, a joystick, a mouse, or anavigation disk for manipulating operations of the communication device600. The keypad 608 can be an integral part of a housing assembly of thecommunication device 600 or an independent device operably coupledthereto by a tethered wireline interface (such as a USB cable) or awireless interface supporting for example Bluetooth®. The keypad 608 canrepresent a numeric keypad commonly used by phones, and/or a QWERTYkeypad with alphanumeric keys. The UI 604 can further include a display610 such as monochrome or color LCD (Liquid Crystal Display), OLED(Organic Light Emitting Diode) or other suitable display technology forconveying images to an end user of the communication device 600. In anembodiment where the display 610 is touch-sensitive, a portion or all ofthe keypad 608 can be presented by way of the display 610 withnavigation features.

The display 610 can use touch screen technology to also serve as a userinterface for detecting user input. As a touch screen display, thecommunication device 600 can be adapted to present a user interfacehaving graphical user interface (GUI) elements that can be selected by auser with a touch of a finger. The touch screen display 610 can beequipped with capacitive, resistive or other forms of sensing technologyto detect how much surface area of a user's finger has been placed on aportion of the touch screen display. This sensing information can beused to control the manipulation of the GUI elements or other functionsof the user interface. The display 610 can be an integral part of thehousing assembly of the communication device 600 or an independentdevice communicatively coupled thereto by a tethered wireline interface(such as a cable) or a wireless interface.

The UI 604 can also include an audio system 612 that utilizes audiotechnology for conveying low volume audio (such as audio heard inproximity of a human ear) and high volume audio (such as speakerphonefor hands free operation). The audio system 612 can further include amicrophone for receiving audible signals of an end user. The audiosystem 612 can also be used for voice recognition applications. The UI604 can further include an image sensor 613 such as a charged coupleddevice (CCD) camera for capturing still or moving images.

The power supply 614 can utilize common power management technologiessuch as replaceable and rechargeable batteries, supply regulationtechnologies, and/or charging system technologies for supplying energyto the components of the communication device 600 to facilitatelong-range or short-range portable communications. Alternatively, or incombination, the charging system can utilize external power sources suchas DC power supplied over a physical interface such as a USB port orother suitable tethering technologies.

The location receiver 616 can utilize location technology such as aglobal positioning system (GPS) receiver capable of assisted GPS foridentifying a location of the communication device 600 based on signalsgenerated by a constellation of GPS satellites, which can be used forfacilitating location services such as navigation. The motion sensor 618can utilize motion sensing technology such as an accelerometer, agyroscope, or other suitable motion sensing technology to detect motionof the communication device 600 in three-dimensional space. Theorientation sensor 620 can utilize orientation sensing technology suchas a magnetometer to detect the orientation of the communication device600 (north, south, west, and east, as well as combined orientations indegrees, minutes, or other suitable orientation metrics).

The communication device 600 can use the transceiver 602 to alsodetermine a proximity to a cellular, WiFi, Bluetooth®, or other wirelessaccess points by sensing techniques such as utilizing a received signalstrength indicator (RSSI) and/or signal time of arrival (TOA) or time offlight (TOF) measurements. The controller 606 can utilize computingtechnologies such as a microprocessor, a digital signal processor (DSP),programmable gate arrays, application specific integrated circuits,and/or a video processor with associated storage memory such as Flash,ROM, RAM, SRAM, DRAM or other storage technologies for executingcomputer instructions, controlling, and processing data supplied by theaforementioned components of the communication device 600.

Other components not shown in FIG. 6 can be used in one or moreembodiments of the subject disclosure. For instance, the communicationdevice 600 can include a slot for adding or removing an identity modulesuch as a Subscriber Identity Module (SIM) card or Universal IntegratedCircuit Card (UICC). SIM or UICC cards can be used for identifyingsubscriber services, executing programs, storing subscriber data, and soon.

The terms “first,” “second,” “third,” and so forth, as used in theclaims, unless otherwise clear by context, is for clarity only anddoesn't otherwise indicate or imply any order in time. For instance, “afirst determination,” “a second determination,” and “a thirddetermination,” does not indicate or imply that the first determinationis to be made before the second determination, or vice versa, etc.

In the subject specification, terms such as “store,” “storage,” “datastore,” data storage,” “database,” and substantially any otherinformation storage component relevant to operation and functionality ofa component, refer to “memory components,” or entities embodied in a“memory” or components comprising the memory. It will be appreciatedthat the memory components described herein can be either volatilememory or nonvolatile memory, or can comprise both volatile andnonvolatile memory, by way of illustration, and not limitation, volatilememory, non-volatile memory, disk storage, and memory storage. Further,nonvolatile memory can be included in read only memory (ROM),programmable ROM (PROM), electrically programmable ROM (EPROM),electrically erasable ROM (EEPROM), or flash memory. Volatile memory cancomprise random access memory (RAM), which acts as external cachememory. By way of illustration and not limitation, RAM is available inmany forms such as synchronous RAM (SRAM), dynamic RAM (DRAM),synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhancedSDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and direct Rambus RAM (DRRAM).Additionally, the disclosed memory components of systems or methodsherein are intended to comprise, without being limited to comprising,these and any other suitable types of memory.

Moreover, it will be noted that the disclosed subject matter can bepracticed with other computer system configurations, comprisingsingle-processor or multiprocessor computer systems, mini-computingdevices, mainframe computers, as well as personal computers, hand-heldcomputing devices (e.g., PDA, phone, smartphone, watch, tabletcomputers, netbook computers, etc.), microprocessor-based orprogrammable consumer or industrial electronics, and the like. Theillustrated aspects can also be practiced in distributed computingenvironments where tasks are performed by remote processing devices thatare linked through a communications network; however, some if not allaspects of the subject disclosure can be practiced on stand-alonecomputers. In a distributed computing environment, program modules canbe located in both local and remote memory storage devices.

Some of the embodiments described herein can also employ artificialintelligence (AI) to facilitate automating one or more featuresdescribed herein. The embodiments (e.g., in connection withautomatically identifying acquired cell sites that provide a maximumvalue/benefit after addition to an existing communication network) canemploy various AI-based schemes for carrying out various embodimentsthereof. Moreover, the classifier can be employed to determine a rankingor priority of each cell site of the acquired network. A classifier is afunction that maps an input attribute vector, x=(x1, x2, x3, x4, . . . ,xn), to a confidence that the input belongs to a class, that is,f(x)=confidence (class). Such classification can employ a probabilisticand/or statistical-based analysis (e.g., factoring into the analysisutilities and costs) to prognose or infer an action that a user desiresto be automatically performed. A support vector machine (SVM) is anexample of a classifier that can be employed. The SVM operates byfinding a hypersurface in the space of possible inputs, which thehypersurface attempts to split the triggering criteria from thenon-triggering events. Intuitively, this makes the classificationcorrect for testing data that is near, but not identical to trainingdata. Other directed and undirected model classification approachescomprise, e.g., naïve Bayes, Bayesian networks, decision trees, neuralnetworks, fuzzy logic models, and probabilistic classification modelsproviding different patterns of independence can be employed.Classification as used herein also is inclusive of statisticalregression that is utilized to develop models of priority.

As will be readily appreciated, one or more of the embodiments canemploy classifiers that are explicitly trained (e.g., via a generictraining data) as well as implicitly trained (e.g., via observing UEbehavior, operator preferences, historical information, receivingextrinsic information). For example, SVMs can be configured via alearning or training phase within a classifier constructor and featureselection module. Thus, the classifier(s) can be used to automaticallylearn and perform a number of functions, including but not limited todetermining according to predetermined criteria which of the acquiredcell sites will benefit a maximum number of subscribers and/or which ofthe acquired cell sites will add minimum value to the existingcommunication network coverage, etc.

As used in some contexts in this application, in some embodiments, theterms “component,” “system” and the like are intended to refer to, orcomprise, a computer-related entity or an entity related to anoperational apparatus with one or more specific functionalities, whereinthe entity can be either hardware, a combination of hardware andsoftware, software, or software in execution. As an example, a componentmay be, but is not limited to being, a process running on a processor, aprocessor, an object, an executable, a thread of execution,computer-executable instructions, a program, and/or a computer. By wayof illustration and not limitation, both an application running on aserver and the server can be a component. One or more components mayreside within a process and/or thread of execution and a component maybe localized on one computer and/or distributed between two or morecomputers. In addition, these components can execute from variouscomputer readable media having various data structures stored thereon.The components may communicate via local and/or remote processes such asin accordance with a signal having one or more data packets (e.g., datafrom one component interacting with another component in a local system,distributed system, and/or across a network such as the Internet withother systems via the signal). As another example, a component can be anapparatus with specific functionality provided by mechanical partsoperated by electric or electronic circuitry, which is operated by asoftware or firmware application executed by a processor, wherein theprocessor can be internal or external to the apparatus and executes atleast a part of the software or firmware application. As yet anotherexample, a component can be an apparatus that provides specificfunctionality through electronic components without mechanical parts,the electronic components can comprise a processor therein to executesoftware or firmware that confers at least in part the functionality ofthe electronic components. While various components have beenillustrated as separate components, it will be appreciated that multiplecomponents can be implemented as a single component, or a singlecomponent can be implemented as multiple components, without departingfrom example embodiments.

Further, the various embodiments can be implemented as a method,apparatus or article of manufacture using standard programming and/orengineering techniques to produce software, firmware, hardware or anycombination thereof to control a computer to implement the disclosedsubject matter. The term “article of manufacture” as used herein isintended to encompass a computer program accessible from anycomputer-readable device or computer-readable storage/communicationsmedia. For example, computer readable storage media can include, but arenot limited to, magnetic storage devices (e.g., hard disk, floppy disk,magnetic strips), optical disks (e.g., compact disk (CD), digitalversatile disk (DVD)), smart cards, and flash memory devices (e.g.,card, stick, key drive). Of course, those skilled in the art willrecognize many modifications can be made to this configuration withoutdeparting from the scope or spirit of the various embodiments.

In addition, the words “example” and “exemplary” are used herein to meanserving as an instance or illustration. Any embodiment or designdescribed herein as “example” or “exemplary” is not necessarily to beconstrued as preferred or advantageous over other embodiments ordesigns. Rather, use of the word example or exemplary is intended topresent concepts in a concrete fashion. As used in this application, theterm “or” is intended to mean an inclusive “or” rather than an exclusive“or”. That is, unless specified otherwise or clear from context, “Xemploys A or B” is intended to mean any of the natural inclusivepermutations. That is, if X employs A; X employs B; or X employs both Aand B, then “X employs A or B” is satisfied under any of the foregoinginstances. In addition, the articles “a” and “an” as used in thisapplication and the appended claims should generally be construed tomean “one or more” unless specified otherwise or clear from context tobe directed to a singular form.

Moreover, terms such as “user equipment,” “mobile station,” “mobile,”subscriber station,” “access terminal,” “terminal,” “handset,” “mobiledevice” (and/or terms representing similar terminology) can refer to awireless device utilized by a subscriber or user of a wirelesscommunication service to receive or convey data, control, voice, video,sound, gaming or substantially any data-stream or signaling-stream. Theforegoing terms are utilized interchangeably herein and with referenceto the related drawings.

Furthermore, the terms “user,” “subscriber,” “customer,” “consumer” andthe like are employed interchangeably throughout, unless contextwarrants particular distinctions among the terms. It should beappreciated that such terms can refer to human entities or automatedcomponents supported through artificial intelligence (e.g., a capacityto make inference based, at least, on complex mathematical formalisms),which can provide simulated vision, sound recognition and so forth.

As employed herein, the term “processor” can refer to substantially anycomputing processing unit or device comprising, but not limited tocomprising, single-core processors; single-processors with softwaremultithread execution capability; multi-core processors; multi-coreprocessors with software multithread execution capability; multi-coreprocessors with hardware multithread technology; parallel platforms; andparallel platforms with distributed shared memory. Additionally, aprocessor can refer to an integrated circuit, an application specificintegrated circuit (ASIC), a digital signal processor (DSP), a fieldprogrammable gate array (FPGA), a programmable logic controller (PLC), acomplex programmable logic device (CPLD), a discrete gate or transistorlogic, discrete hardware components or any combination thereof designedto perform the functions described herein. Processors can exploitnano-scale architectures such as, but not limited to, molecular andquantum-dot based transistors, switches and gates, in order to optimizespace usage or enhance performance of user equipment. A processor canalso be implemented as a combination of computing processing units.

As used herein, terms such as “data storage,” data storage,” “database,”and substantially any other information storage component relevant tooperation and functionality of a component, refer to “memorycomponents,” or entities embodied in a “memory” or components comprisingthe memory. It will be appreciated that the memory components orcomputer-readable storage media, described herein can be either volatilememory or nonvolatile memory or can include both volatile andnonvolatile memory.

What has been described above includes mere examples of variousembodiments. It is, of course, not possible to describe everyconceivable combination of components or methodologies for purposes ofdescribing these examples, but one of ordinary skill in the art canrecognize that many further combinations and permutations of the presentembodiments are possible. Accordingly, the embodiments disclosed and/orclaimed herein are intended to embrace all such alterations,modifications and variations that fall within the spirit and scope ofthe appended claims. Furthermore, to the extent that the term “includes”is used in either the detailed description or the claims, such term isintended to be inclusive in a manner similar to the term “comprising” as“comprising” is interpreted when employed as a transitional word in aclaim.

In addition, a flow diagram may include a “start” and/or “continue”indication. The “start” and “continue” indications reflect that thesteps presented can optionally be incorporated in or otherwise used inconjunction with other routines. In this context, “start” indicates thebeginning of the first step presented and may be preceded by otheractivities not specifically shown. Further, the “continue” indicationreflects that the steps presented may be performed multiple times and/ormay be succeeded by other activities not specifically shown. Further,while a flow diagram indicates a particular ordering of steps, otherorderings are likewise possible provided that the principles ofcausality are maintained.

As may also be used herein, the term(s) “operably coupled to”, “coupledto”, and/or “coupling” includes direct coupling between items and/orindirect coupling between items via one or more intervening items. Suchitems and intervening items include, but are not limited to, junctions,communication paths, components, circuit elements, circuits, functionalblocks, and/or devices. As an example of indirect coupling, a signalconveyed from a first item to a second item may be modified by one ormore intervening items by modifying the form, nature or format ofinformation in a signal, while one or more elements of the informationin the signal are nevertheless conveyed in a manner than can berecognized by the second item. In a further example of indirectcoupling, an action in a first item can cause a reaction on the seconditem, as a result of actions and/or reactions in one or more interveningitems.

Although specific embodiments have been illustrated and describedherein, it should be appreciated that any arrangement which achieves thesame or similar purpose may be substituted for the embodiments describedor shown by the subject disclosure. The subject disclosure is intendedto cover any and all adaptations or variations of various embodiments.Combinations of the above embodiments, and other embodiments notspecifically described herein, can be used in the subject disclosure.For instance, one or more features from one or more embodiments can becombined with one or more features of one or more other embodiments. Inone or more embodiments, features that are positively recited can alsobe negatively recited and excluded from the embodiment with or withoutreplacement by another structural and/or functional feature. The stepsor functions described with respect to the embodiments of the subjectdisclosure can be performed in any order. The steps or functionsdescribed with respect to the embodiments of the subject disclosure canbe performed alone or in combination with other steps or functions ofthe subject disclosure, as well as from other embodiments or from othersteps that have not been described in the subject disclosure. Further,more than or less than all of the features described with respect to anembodiment can also be utilized.

What is claimed is:
 1. A method, comprising: obtaining, by a processingsystem including a processor, content for presentation to a plurality ofaudience members; generating, by the processing system, a plurality ofversions of the content; storing, by the processing system, theplurality of versions in a library accessible to the processing systemresulting in a stored plurality of versions; configuring, by theprocessing system, a presentation of the content at a presentationdevice, wherein the configuring is performed in accordance withcapabilities of the presentation device; detecting, by the processingsystem, characteristics of the plurality of audience members for thepresentation; responsive to a determination that an appropriate versionis not available in the library for presentation to at least one of theaudience members according to the detecting of the characteristics,generating, by the processing system, a customized version of thecontent for presentation to the at least one of the audience members;simultaneously presenting, by the processing system, a set of versionsof the content to the respective audience members, the set of versionsincluding the customized version and at least one of the storedplurality of versions, each of the audience members accordinglyexperiencing a presentation version, the presentation version for atleast one of the audience members comprising a content segment generatedby equipment of another audience member and inserted into one of thestored plurality of versions, the content segment including anidentifier of the at least one of the audience members; receiving, bythe processing system, reaction data regarding real-time reactions ofeach of the audience members regarding the presentation version, thereaction data comprising signals from equipment of the audience members,images of the audience members captured by the presentation device, or acombination thereof; providing, by the processing system, an alternatepresentation version based on the reaction data of an audience member;and presenting, by the processing system, the alternate presentationversion to the audience member.
 2. The method of claim 1, wherein thealternate presentation version is one of the plurality of versions, andwherein providing the alternate presentation version comprisesretrieving the alternate presentation version from the library.
 3. Themethod of claim 1, wherein providing the alternate presentation versioncomprises performing a real-time adjustment of content of thepresentation version.
 4. The method of claim 1, wherein the contentcomprises an advertisement, and further comprising determining, by theprocessing system, an effectiveness of the advertisement based on thereaction data.
 5. The method of claim 4, wherein the presentationversion for at least one of the audience members comprises a customizedadvertisement.
 6. The method of claim 1, wherein the reaction datainclude a gesture, eye movement, body movement, speech, a biometricresponse, or a combination thereof for at least one of the audiencemembers.
 7. The method of claim 1, wherein the reaction data includesounds from the audience members captured by the presentation device. 8.The method of claim 1, wherein the content segment is generated at leastin part by the equipment of the another audience member withoutrequiring attention by that audience member.
 9. The method of claim 1,wherein the content segment is stored in the library with a tagindicating a source of the content segment and the identifier of the atleast one of the audience members.
 10. The method of claim 1, whereineach of the stored plurality of versions has a video component and anaudio component, wherein at least one of the stored plurality ofversions has a distinct video component, and wherein at least one otherof the stored plurality of versions has a distinct audio component. 11.A device comprising: a processing system including a processor; and amemory that stores executable instructions that, when executed by theprocessing system, facilitate performance of operations comprising:obtaining content for presentation to a plurality of audience members;generating a plurality of versions of the content; storing the pluralityof versions in a library accessible to the processing system resultingin a stored plurality of versions; configuring a presentation of thecontent at a presentation device; detecting characteristics of theplurality of audience members for the presentation; responsive to adetermination that an appropriate version is not available in thelibrary for presentation to at least one of the audience membersaccording to the detecting of the characteristics, generating acustomized version of the content for presentation to the at least oneof the audience members; simultaneously presenting a set of versions ofthe content to the respective audience members, the set of versionsincluding the customized version and at least one of the storedplurality of versions, each of the audience members accordinglyexperiencing a presentation version, the presentation version for atleast one of the audience members comprising a content segment generatedby equipment of another audience member and inserted into one of thestored plurality of versions, the content segment including anidentifier of the at least one of the audience members; receivingreaction data regarding real-time reactions of each of the audiencemembers regarding the presentation version, the reaction data comprisingsignals from equipment of the audience members, images of the audiencemembers captured by the presentation device, sounds from the audiencemembers captured by the presentation device, or a combination thereof;providing an alternate presentation version based on the reaction dataof an audience member; and presenting the alternate presentation versionto the audience member.
 12. The device of claim 11, wherein theconfiguring is performed in accordance with capabilities of thepresentation device.
 13. The device of claim 11, wherein the contentcomprises an advertisement, and wherein the operations further comprisedetermining an effectiveness of the advertisement based on the reactiondata.
 14. The device of claim 11, wherein the reaction data include agesture, eye movement, body movement, speech, a biometric response, or acombination thereof for at least one of the audience members.
 15. Thedevice of claim 11, wherein the content segment is generated at least inpart by the equipment of the another audience member without requiringattention by that audience member.
 16. A non-transitory machine-readablemedium comprising executable instructions that, when executed by aprocessing system including a processor, facilitate performance ofoperations comprising: obtaining content for presentation to a pluralityof audience members; generating a plurality of versions of the content;storing the plurality of versions in a library accessible to theprocessing system resulting in a stored plurality of versions;configuring a presentation of the content at a presentation device;detecting characteristics of the plurality of audience members for thepresentation; responsive to a determination that an appropriate versionis not available in the library for presentation to at least one of theaudience members according to the detecting of the characteristics,generating a customized version of the content for presentation to theat least one of the audience members; simultaneously presenting a set ofversions of the content to the respective audience members, the set ofversions including the customized version and at least one of the storedplurality of versions, each of the audience members accordinglyexperiencing a presentation version, the presentation version for atleast one of the audience members comprising a content segment generatedby equipment of another audience member and inserted into one of thestored plurality of versions, the content segment including anidentifier of the at least one of the audience members; receivingreaction data regarding real-time reactions of each of the audiencemembers regarding the presentation version, the reaction data comprisingsignals from equipment of the audience members, images of the audiencemembers captured by the presentation device, or a combination thereof;providing an alternate presentation version based on the reaction dataof an audience member; and presenting the alternate presentation versionto the audience member.
 17. The non-transitory machine-readable mediumof claim 16, wherein the configuring is performed in accordance withcapabilities of the presentation device.
 18. The non-transitorymachine-readable medium of claim 16, wherein providing the alternatepresentation version comprises performing a real-time adjustment ofcontent of the presentation version.
 19. The non-transitorymachine-readable medium of claim 16, wherein the content comprises anadvertisement, and wherein the operations further comprise determiningan effectiveness of the advertisement based on the reaction data. 20.The non-transitory machine-readable medium of claim 16, wherein thecontent segment is generated at least in part by the equipment of theanother audience member without requiring attention by that audiencemember.